As clean beauty and healthier eating alternatives are gaining traction in the global market, Ayurvedic beauty rituals are making a comeback in wellness systems. The 5,000-year-old self-care practice is gradually becoming a preferred choice for reversing skin-related issues. Known for its authentic formulations and plant-based healing, Ayurvedic skincare is gaining popularity among urban customers suffering from acne, premature aging, melasma, pigmentation and dull skin. Many skin enthusiasts are returning to their roots and investing in Ayurvedic facial oils, opting for natural alternatives over harsh chemicals.
One example is We Herbal, a doctor-led brand that launched a product series centred around Kumkumadi Tailam. More than a skincare line, it’s a reminder of clean beauty traditions passed down to us by ancient scriptures. Saffron, its star ingredient, is known for its skin-brightening properties. With 100% chemical-free, natural formulations, Kumkumadi oil addresses skin issues such as dullness, hyperpigmentation, and acne scars.
Why use Kumkumadi facial oil for modern skin issues?
In this anxiety-driven era where stress, pollution, insomnia, and premature aging are taking over the world, self-care has become a priority. Infusing Kumkumadi tailam into your daily routine adds a touch of relaxation and rejuvenation to a stressful lifestyle.
Modern skin needs more than just regular cleansing and nourishment. It requires a beauty ritual that relaxes, rejuvenates and replenishes the mind, body and soul. Moreover, you need an unwinding ritual that helps you connect with yourself.
Ayurveda encourages you to restore the skin’s natural radiance and vitality with Kumkumadi face oil. Unlike mass-produced face care products, Kumkumadi tailam is enriched with authentic herbs and sesame oil. It’s a rich blend of sandalwood, turmeric, manjistha and the star ingredient, “Kashmiri saffron.”
It is traditionally used for the following beneficial uses:
Ideal for all skin types, this formula is designed for daily use. 100% natural, chemical-free and committed to purity and sustainability. Restores vitality and balance within the mind, body and soul. To incorporate it into your daily routine, apply 5-6 drops of Kumkumadi oil onto your face and neck and gently massage in circular motions.
Global Beauty Trends: Ayurveda Meets Modern Science
According to recent studies by Statista, the export value of ayurvedic and herbal products from India reached approximately 689 million U.S. dollars in fiscal year 2025. Thereby, proving that Ayurvedic skincare rituals are beyond a fad. A growth report by Grand View Research suggests that the Ayurveda market size is estimated to grow at a CAGR of 27.2% from 2024 to 2030.
Skincare customers across the globe, especially in India, have shown a growing interest and preference for organic, natural and Ayurvedic beauty products to eliminate the skin issues caused by modern lifestyle issues. The sacred beauty rituals have successfully shown visible signs of improvement in treating modern skincare issues caused by insomnia, harmful UV rays and digital fatigue.
How Ayurveda Caters to Today’s Consumer Demands?
Gen Z and Alpha have shown potential interest in holistic health, sustainability, and authenticity. In 2025, the Direct-to-Consumer (D2C) brands have shaped the Ayurvedic beauty and wellness market by navigating the challenges and opportunities of the modern wellness landscape. The launch of herbal facial kits and the growing popularity of oils like Kumkumadi tailam signal a new chapter of cultural authenticity seamlessly blending with modern wellness.
