Meghan Markle, the Duchess of Sussex, is renowned not only for her role in the Royal family but also for her distinct fashion sense. Her style choices often captivate public attention, and her recent revelations about her fashion strategy shed light on a purposeful approach that goes beyond mere aesthetics.
Meghan Markle’s Fashion Strategy
In a recent interview with the New York Times, Meghan Markle disclosed her deliberate efforts to promote lesser-known brands by wearing their products at public engagements. Her approach is rooted in a desire to shine a spotlight on innovative designers, particularly those from lesser-known regions or emerging markets.
The Duchess shared that her fashion choices are not just about looking good but also about investing in and supporting brands that she finds intriguing. Meghan’s commitment to this cause has led her to discover and invest in several brands, including the most recent addition to her portfolio: the handwoven basket bags from Cesta Collective.
Investing in Handwoven Heritage
Cesta Collective, the brand behind the handwoven basket bags that Meghan recently showcased, exemplifies her approach to brand investment. The bags, crafted by a collective of African women in Rwanda and finished in Italy, represent a fusion of traditional craftsmanship and contemporary style. By choosing to wear these bags, Meghan is not only endorsing a unique product but also supporting a brand that empowers women and promotes sustainable fashion.
The Evolution of Meghan Markle’s Brand Investment Journey
Meghan Markle’s journey into brand investment began during the pandemic. One of her initial investments was in Clevr Blends, a startup specialising in vegan instant lattes. This venture marked the beginning of her strategy to align her public persona with brands that reflect her values and interests. Meghan’s involvement in these ventures has significantly shaped her approach to personal branding.
According to Meghan, her investment in these brands has been instrumental in preparing her for a new chapter of self-investment. “Investing in them has helped me line up for this chapter where I’m investing in myself,” she explained. This sentiment highlights how Meghan views her fashion choices and brand investments as interconnected elements of her personal and professional development.
Discovering and Supporting New Designers
In her pursuit of unique fashion finds, Meghan Markle dedicates a considerable amount of time to researching and discovering new designers. She revealed that she spends a significant portion of her day online, searching for brands that cater to women, particularly those from different parts of the world. This methodical approach allows her to uncover emerging talents and provide them with a platform to gain visibility.
“When people are online looking for things or reading things, I’m trying to find great new designers, especially in different territories,” Meghan noted. Her dedication to this cause underscores her commitment to promoting diverse and innovative fashion choices.
Wearing Brands with a Purpose
Meghan Markle’s choice to support smaller or lesser-known brands extends beyond mere endorsement. By wearing their designs at key events, she ensures that these brands receive the attention they deserve. Meghan understands that her high-profile appearances provide a valuable opportunity for these emerging designers to reach a broader audience.
“That’s one of the most powerful things that I’m able to do, and that’s simply wearing, like, an earring,” she said, emphasising the impact of her fashion choices. For Meghan, each piece of clothing or accessory she wears is a deliberate decision to support and elevate brands that align with her values.
The Power of Fashion in Brand Advocacy
Meghan Markle’s approach to fashion exemplifies how public figures can leverage their platform to support emerging brands and promote sustainable practices. By choosing to invest in and wear products from lesser-known designers, Meghan not only enhances her own brand but also contributes to the growth of these brands.
Her strategy highlights the potential for fashion to serve as a powerful tool for advocacy and change. As Meghan continues to explore and support new designers, her influence extends beyond the realm of fashion, demonstrating how strategic brand investments can create meaningful impact.
In conclusion, Meghan Markle’s fashion choices are a testament to her dedication to supporting emerging brands and promoting sustainable practices. Her investment in brands like Cesta Collective and her meticulous approach to discovering new designers reflect a broader commitment to making a positive impact through fashion. As Meghan continues to navigate her public life and personal investments, her fashion choices will undoubtedly remain a focal point of interest and inspiration for many.
