The COVID-19 pandemic was a challenging time for many professionals worldwide. However, for Priyanka Chopra Jonas, it was a period marked by remarkable entrepreneurial achievements. Known globally as an actress, producer, and philanthropist, Chopra Jonas also emerged as a formidable businesswoman during this time. Her ventures, spanning the food and beverage industry, beauty sector, and publishing, showcase her diverse talents and unwavering determination. As she continues to break barriers and set new standards, let’s delve into the businesses she launched during the pandemic, solidifying her position as a successful entrepreneur.
The Culinary Venture: SONA
Launch and Vision
Officially launched on March 26, 2021, Priyanka Chopra Jonas’ restaurant SONA in New York City embodies her deep connection to Indian culture. After three years of meticulous planning, SONA opened its doors, offering a unique dining experience that combines traditional Indian flavors with contemporary aesthetics. The restaurant features stunning interiors and art by Indian artists, creating a space that is both elegant and culturally rich.
SONA’s Unique Offerings
SONA is more than just a restaurant; it is a celebration of India’s culinary heritage. The menu, curated with precision, offers a range of dishes that pay homage to timeless Indian flavors. Additionally, SONA boasts a private dining room named Mimi’s, providing an exclusive space for intimate gatherings. Chopra Jonas’ dedication to this venture is evident in every aspect, from the carefully selected art pieces to the intricately designed interiors.
Beverage Innovation: BON V!V Spiked Seltzer
Collaboration and Creation
In mid-April 2021, Priyanka Chopra Jonas expanded her association with the food and beverage industry by collaborating with BON V!V Spiked Seltzer. Together, they developed a new flavor, Raspberry Dragonfruit, which she described as “light, refreshing, and tasting like summer in a can.” This collaboration highlights her ability to identify market trends and create products that resonate with consumers.
Impact and Reception
The introduction of Raspberry Dragonfruit was met with enthusiasm, as it offered a unique and refreshing option in the crowded spiked seltzer market. Chopra Jonas’ involvement in the product development process, from research to testing, ensured that the final product met high standards of quality and taste. Her innovative approach and commitment to excellence have made this venture a success.
Sustainable Beauty: Anomaly Haircare
Brand Genesis
On January 31, 2021, Priyanka Chopra Jonas launched Anomaly, a sustainable haircare brand that aligns with her commitment to environmental responsibility. Anomaly offers a range of vegan and cruelty-free products, including shampoos, conditioners, and deep-conditioning masks. The brand aims to fill a gap in the market for affordable, clean, and sustainable haircare products.
Sustainable Practices
Anomaly’s packaging is designed to minimize environmental impact. By stripping away unnecessary packaging and investing more in the product formulas, the brand reduces the amount of new plastic entering landfills and oceans. This eco-conscious approach has resonated with consumers, making Anomaly a popular choice for those seeking sustainable beauty solutions.
Market Presence
Available at Target and on its own website in the US, Anomaly has quickly gained a loyal customer base. Chopra Jonas’ vision of creating high-quality, affordable, and sustainable haircare products has struck a chord with consumers, cementing Anomaly’s position in the market.
Literary Achievement: ‘Unfinished’
Memoir Launch
In October 2020, Priyanka Chopra Jonas released her memoir, ‘Unfinished,’ after two years of careful work. The book provides an intimate look at her journey from Bollywood to Hollywood, offering readers a collection of essays and stories that reflect her personal and professional experiences.
Reception and Impact
‘Unfinished’ quickly became a bestseller, making it to the top of the charts in the US within 12 hours of its launch. It also featured on The New York Times bestseller list in February 2021. The memoir’s success underscores Chopra Jonas’ storytelling prowess and her ability to connect with readers on a deeply personal level.
Ambassadorial Roles: Leading Positive Change
Victoria’s Secret
In June 2021, Priyanka Chopra Jonas was appointed as a brand ambassador for Victoria’s Secret, as part of the company’s rebranding efforts. Alongside six other high-profile women, she aims to inspire future generations and promote a more inclusive and empowering image of women.
British Fashion Council
In November 2020, the British Fashion Council named Chopra Jonas as the ambassador of positive change in the fashion industry. Her role involves advocating for sustainability and inclusivity, further solidifying her influence in the fashion world.
Other Ambassadorships
Throughout the pandemic, Chopra Jonas has taken on several ambassadorial roles. She became the global brand ambassador for Crocs and Max Factor in early 2021, and the virtual Toronto International Film Festival in September 2020. These roles highlight her versatility and commitment to making a positive impact across various industries.
Conclusion
Priyanka Chopra Jonas’ entrepreneurial ventures during the pandemic are a testament to her multifaceted talents and relentless drive. From opening a high-end restaurant in New York City to launching a sustainable haircare brand and becoming a bestselling author, she has proven her mettle as a successful entrepreneur. Her ambassadorial roles further demonstrate her commitment to positive change and inclusivity. As she continues to inspire with her business acumen and creativity, Priyanka Chopra Jonas stands as a beacon of success and resilience in the entrepreneurial world.
