In the competitive landscape of India’s automotive battery industry, Tata Green Batteries stands out as a beacon of innovation, reliability, and sustainability. Established in 2005 as a strategic partnership between TATA AutoComp Systems Limited and GS YUASA International, Tata Green Batteries has become synonymous with quality and technological advancement in the battery manufacturing sector.
A Powerhouse Collaboration
The journey of Tata Green Batteries began with a vision to revolutionize the automotive battery market in India. TATA AutoComp, a part of the illustrious Tata Group, brought extensive experience in the automotive industry, while GS YUASA, with over a century of expertise in battery manufacturing, contributed its superior technological knowledge. This powerful collaboration has led to the development of a product range that consistently meets and exceeds consumer expectations, becoming a household name in the process.
Commitment to Sustainability
At the heart of Tata Green Batteries is a deep commitment to environmental sustainability. As a leading automotive and inverter battery manufacturer, the company prioritizes eco-friendly practices. Their groundbreaking 90% recyclable batteries not only meet the energy demands of their users but also minimize environmental impact. This dedication to sustainability has positioned Tata Green Batteries as a frontrunner in the industry, appealing to a growing base of environmentally-conscious consumers.
Vision and Mission
Tata Green Batteries aims to establish itself as the third-largest player in the Indian automotive battery sector by 2025-26. The company’s mission emphasizes outperforming competitors by exceeding customer expectations through high-quality products, cutting-edge technology, and exceptional customer service. Their values—integrity, unity, pioneering spirit, excellence, and responsibility—reflect their commitment to ethical business practices and community engagement.
Leadership: Guiding Innovation
Tata Green Batteries’ leadership team plays a pivotal role in steering the brand toward success. Key figures include:
- Goro Iwami, Advisor to the CEO and Member of the Board of Directors, brings over 15 years of international experience in various industries, fostering crucial relationships between Tata Green Batteries and GS Yuasa.
- Sunil Lahoti, Chief Financial Officer, possesses extensive experience in finance and strategic planning, having previously worked with notable companies in the manufacturing and service sectors.
- Masaki Yoshioka, Vice President of Operation, has over 27 years of experience at GS YUASA, where he has strengthened production quality and operational efficiency.
- Vikramjeet Singh, Head of Human Resources, leverages his 25 years of experience in talent management and organizational transformation to build a cohesive workforce.
- Tarundeep Sobti, Head of Technical Research Centre & Product Management, drives innovations in battery development, ensuring that the company remains at the forefront of technology.
- Susheel Bhat, Head of the Industrial Battery Division, excels in sales and marketing, focusing on business growth and customer relationship management.
Cutting-Edge Technology
Innovation is the lifeblood of Tata Green Batteries. They have pioneered several advancements, including the launch of a battery capable of traveling 100,000 kilometers without a top-up—a testament to their commitment to quality and customer satisfaction. As early adopters of emerging technologies, Tata Green Batteries is preparing to introduce Expanded Grid Technology and lithium-ion technology to the Indian market, ensuring they remain competitive in a rapidly evolving landscape.
Environmental Impact and Corporate Social Responsibility
Tata Green Batteries is deeply committed to minimizing its environmental footprint. The company employs a zero-tolerance policy towards environmental damage, ensuring that all manufacturing processes adhere to stringent safety and sustainability standards. Their recycling initiatives extend beyond just batteries; they actively recycle water and treat effluents to levels far exceeding regulatory requirements.
The company’s commitment to social responsibility is exemplified by their project to support the New English School & Jr. College in Pune. Tata Green Batteries funded the construction of 20 biological toilets, equipped with modern facilities, using eco-friendly technology that converts human waste into biogas and usable water. This initiative not only improves the learning environment for students and teachers but also promotes sustainability.
Awards and Recognition
The journey of Tata Green Batteries is punctuated by numerous accolades, underscoring its impact on the industry and commitment to excellence. Notable achievements include:
- The 3rd runner-up position in the energy conservation category at the ACMA Best Practices Competition (March 2022).
- The “Commendation for Significant Achievement” in the Corporate Excellence category at the CII-ITC Sustainability Awards 2021 (January 2022).
- Recognition as one of the “Best Brands of India 2021” by the Economic Times (December 2021).
Additionally, Tata Green Batteries was honored at the 7th Edition of ET Now Iconic Brands of India 2024, a testament to its growing reputation and influence in the market.
Conclusion
Tata Green Batteries exemplifies the convergence of innovative technology and environmental stewardship. The company’s unwavering commitment to quality, customer satisfaction, and sustainability has cemented its position as a leader in the automotive battery industry. With a robust leadership team, a strong vision for the future, and a dedication to responsible business practices, Tata Green Batteries is poised for continued success and growth in the coming years.
As Tata Green Batteries advances towards its goal of becoming a top player in the Indian automotive battery sector, it remains steadfast in its mission to deliver exceptional products while contributing positively to the environment and the communities it serves. Through their tireless efforts, they are not only powering vehicles but also illuminating the path toward a sustainable future.
