The Potato Project has opened its first outlet in Kandivali West, Mumbai, introducing India's first gourmet potato-focused QSR. Featuring 25 signature creations across five global-inspired collections, four innovative purple potato dishes and 14 handcrafted mocktails, the brand reimagines the humble potato through culinary innovation and immersive dining experiences.
India's Gourmet Potato Experience launched at Mahavir Nagar, Kandivali West on 31 July 2026 — 25 signature creations across five collections and 14 handcrafted mocktails, led by four purple potato creations.
MUMBAI, MAHARASHTRA — 5 AUGUST 2026 | The Potato Project opened its first outlet at Mahavir Nagar, Kandivali West, Mumbai, on 31 July 2026, introducing a gourmet food format built entirely around one ingredient family.
The brand's position is stated plainly: The Potato, Given Its Due. For generations the potato has been served as a side, a filler, an accompaniment. The brand places the tuber at the centre of the plate and asks how far one ingredient can travel.
Purple Potato: the signature
The clearest point of difference is the brand's work with purple potato, a tuber whose flesh is naturally purple throughout, holds its colour after cooking, and remains rare on Indian menus. Four creations are built on it:
• Purple Mashed Potato (American) — creamy purple mash served with assorted vegetables and finished with fresh parsley
• Purple Gnocchi (European & Italian) — soft purple potato gnocchi pan-tossed with butter and sage, finished in a creamy cheese sauce
• Purple Overload (Canadian) — purple potato chunks loaded with vegetables and olives under melted cheese, crowned with microgreens
• Purple Palace (Desi Indian Fusion) — purple potato sautéed with mushrooms and vegetables in a fragrant butter-garlic, topped with spring onion and microgreens
Purple potato is positioned as the symbol of the brand's culinary innovation, appearing across four of the five food collections.
Twenty-five creations. Five collections. Three tubers.
The menu is built on white potato, purple potato and yam, organised into five collections under the World Potato Tour framework. Each creation is inspired by a global culinary tradition and rebuilt in a potato-led format.
• Indo × Chinese — Firecracker Fries, Manchurian Wedges, Peri Peri Twister, Honey Yam Balls, Dragon Fries
• Canadian — Masala Poutine, Maple Madness, Purple Overload, Hash Nest, Maple Crunch Balls
• American — Chipotle Fries, Purple Mashed Potato, BBQ Blaze Basket, Mac Attack Bombs, Wedges Mix
• European & Italian — Purple Gnocchi, Pizza Sticks, Cheese Avalanche, Green Goddess Bombs, Truffle Fries
• Desi Indian Fusion — Salsa Pops, Purple Palace, Honey Chilli Potato, ChaatZilla, Mumbai Gravy Melt
The offering is completed by Liquid Lab, a range of 14 handcrafted mocktails including Purple Potion, Pink Mirage and Mango Mint Riot, served in 300 ml and 600 ml measures.
Every Potato Has a Story
The campaign line reflects the brand's founding belief, that every potato carries a journey, from where it is grown to how it is cooked. The brand was developed from research before recipes: the tuber's origin in the Andes, its arrival on India's western coast through Portuguese traders, the reason Maharashtra still says batata and the fact that India is the world's second-largest potato producer while processing only a small share of its crop.
Beyond the plate
Four brand experiences are built into every visit: the Potato Passport, recording each creation tried; the Potato Lab, where experimental recipes are voted onto the permanent menu; the World Potato Tour, the framework behind the five collections; and the Potato Knowledge Hub. The internal promise is simple: every guest should leave having discovered something new.
Built for expansion
The Potato Project has been designed from inception as a franchise-ready QSR brand, standardised recipes, documented operating systems, staff training, uniform packaging and quality protocols so that the fiftieth outlet delivers exactly what the first does. Expansion is planned across India, with international markets to follow.
Only Potato. Endless Possibilities.
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ABOUT THE POTATO PROJECT
The Potato Project is a Mumbai-born gourmet Quick Service Restaurant brand positioned as India's Gourmet Potato Experience. Built around white potato, purple potato and yam, the brand offers 25 signature creations across five cuisine collections and 14 handcrafted mocktails, combining culinary research, immersive guest experiences and scalable operating systems. Its first outlet opened on 31 July 2026 at Mahavir Nagar, Kandivali West, Mumbai.
MEDIA CONTACT
Corporate Communications
The Potato Project
Mahavir Nagar, Kandivali West, Mumbai – 400067
Email: [email protected]
Website: thepotatoproject.in | Instagram: @thepotatoproject
