Duolingo Partners With Praggnanandhaa to Rebrand Chess as a Mainstream Sport
Duolingo India has partnered with teenage chess grandmaster Praggnanandhaa to reposition chess as a mainstream sport rather than an elite intellectual pursuit. The campaign aligns with Duolingo’s global expansion of its chess course, which treats chess as a logic-based language. By presenting Praggnanandhaa as confident, modern, and culturally rooted, the initiative reflects a broader shift in how learning platforms, sports culture, and youth identity intersect in India.
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